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5/15/2009-- It’s a beautiful spring day in Beijing – one of those rare blue-sky, clear, crisp days – where it’s a joy to be outdoors.

I am however sitting indoors in a hotel ballroom, attending the China Travel Innovation Summit and trying to learn all I can about the China travel market.

The numbers, of course, continue to be big – 300 million online users and growing. Ram Badrinathan of PhoCusWright, sharing the latest results of his China survey, made the observation that it’s time for China to make the leap from expansion to optimization.

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