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3/3/2011 BEIJING – China’s Liu Wen may not yet have the sizzling star power of Brazilian supermodel Gisele Bundchen, but she is leading a bevy of Asian beauties down the world’s top catwalks – and onto global billboards.

The scramble by Western brands to feature Asian faces in ad campaigns and eye-catching runway shows from New York to Paris – where fashion week began on Tuesday – parallels Asia’s rising clout in the world of luxury goods.
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